Do People trust Google? Follow their eyes.

SYDNEY, AUSTRALIA - OCTOBER 14:  Artwork from ...
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I just read this post in the Nudge blog, seriously, it deserves a look (nudges.org)

Hypothesis: People trust Google. How do we know? Follow their eyes.

An Irish firm called Mulley Communications recently used eye-tracking software to follow people’s eye movements on a page of Google search results. The firm found that people look at the first three results, but generally ignore the ads on the right-hand side of the page.

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